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KFOG’s #BoobProject Campaign Promotes Cancer Awareness

“Boob Spelled Backwards Is Boob” proceeds will go to cancer research

Cumulus Media’s KFOG(FM) in San Francisco has released an all-star breast cancer benefit song and video for Breast Cancer Awareness Month. The song has been played on the air and is available on iTunes, and the video is on YouTube. It’s part of an overall effort labeled, #BoobProject.

The song, “Boob Spelled Backwards Is Boob,” was written by 8-year-old Archer Nelson, son of KFOG morning co-host Mike “No Name” Nelson, as a way of dealing with his mother’s breast cancer diagnosis. Artists featured on the song include Hozier, Florence + The Machine, Vance Joy, Michael Franti, Spandau Ballet, Matt Nathanson, Elle King, Grace Potter, ZZ Ward, Graham Nash and members of the Grateful Dead.

“The support for #BoobProject has grown far beyond everyone’s expectations,” Nelson said. “What began as a child’s lyrical tribute to his mother has been transformed into a song and video featuring world famous artists. It’s our version of ‘We Are the World’ for breast cancer research, and we thank the artists who contributed their voices and instruments to this important cause and very special song and video. Our special thanks to musician Megan Slankard, who volunteered to mix the 60+ vocal and instrumental tracks.”

Nelson is also currently on a cross-country motorcycle tour dubbed the “1 in 8 Tour” from San Francisco to New York in honor and support of the one in eight women who will be diagnosed with breast cancer in their lives. Nelson has also brought his pink Harley motorcycle to a handful of Harley-Davidson dealerships and promoted #BoobProject on-air on Cumulus Media’s Des Moines stations.

KFOG has launched a companion social campaign this week across its social media sites, featuring artists holding the #BoobProject sign, including: Mumford & Sons, George Ezra, Imagine Dragons and Leon Bridges.

Additionally, an ad for the #BoobProject campaign will run through the end of October inside BART trains in the San Francisco Bay Area. KFOG/KSAN Operations Manager/Program Director Jim Richards came up with the concept.