It would surprise no one that late election season news coverage is the playground of TV, especially with advertisements and high-profile debates.
But radio can work its way into the mix. The NAB’s “Licensed to Serve” newsletter picks out some Election 2012 highlights.
The newsletter noted that many stations were able to pick up a number of syndicated radio network news options for election night such as Dial Global/NBC, CBS Radio News, America’s Radio News Network, Fox News Radio and ABC News Radio. It also singled out Salem Radio for its home-grown network coverage.
Radio stations also took advantage on their network owners during the season to simulcast or co-sponsor with their TV siblings events such as debates. Notable in these efforts were Journal Broadcast Group — WTMJ(AM), Milwaukee; KTTS(FM) and KSGF(AM/FM), Springfield, Mo.; KQTH(FM), Tucson, Ariz.; KFAQ(AM), Tulsa, Okla. and KFDI(FM) and KLIO(AM), Wichita, Kan.
WHIF(FM) in Palatka, Fla. also received recognition for its seasonal coverage, candidate forums and issues-oriented discussion. In Louisiana Guaranty Broadcasting’s WBRP(FM) simulcast WAFB(TV)’s East Baton Rouge mayoral debate.