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Media Audit/Ipsos Test Adds Another Group - Radio World

Media Audit/Ipsos Test Adds Another Group

Media Audit/Ipsos Test Adds Another Group
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Cumulus Media Inc. is the fifth broadcast group that said it will take part in tests of an electronic ratings system from The Media Audit and Ipsos.
The company said it will encode broadcasts from its Houston stations to participate in the upcoming test CEO Lew Dickey stated, "We view our participation in this cell phone-based electronic measurement test as an essential first step.”

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