Everyone calls it the NAB show, so why not just call it the NAB Show?
That may be part of the thinking behind a change in name for the big spring event. So now instead of “NAB2008,” organizers officially are calling it the “NAB Show.”
Officially, though, the association says the name change demonstrates the convention’s commitment to the entire content community, officials said.
The association also unveiled a new logo and tagline: “NAB Show: Where Content Comes to Life.”