The NAB Show will present a two-day symposium, “NAB Show @ Mobile World Congress: Capturing the Moment Through Mobile and Broadcast,” as part of the mPowered Industries program at the 2014 Mobile World Congress.
The symposium, sponsored by Ericsson, will be held Feb. 25–26, in Barcelona and will address how to cover live events in order to capture newsworthy moments that generate attention. Advances in networks, mobile devices, social networks and apps have created new ways to consume, create, share, participate with and experience live events.
The program will begin with a keynote address by James McQuivey, Ph.D., of Forrester Research, an analyst studying the impact of and new business opportunities created by the digital disruption. Other experts in broadcasting and mobile technologies will demonstrate how broadcasters and wireless providers can work together to expand business opportunities and to satisfy future consumer expectations.
NAB Labs, the organization’s technology division, will present “Hybrid Broadcasting: An Evolution of Radio & Television,” a session on the merging of traditional broadcast and the Web. Other sessions include “The Anywhere Anytime Connected Consumer,” “The Digital Dashboard and Broadcast Media” and “Using LTE and HD Voice to Deliver Content.” Also, “Media Technologies and The Cloud” will address content collaboration, security and reliability of cloud services for broadcast and mobile media.
“We’ve developed this symposium to succinctly address developments and solutions that are leading to evolving business models and enhanced global business opportunities in broadcasting, digital media and entertainment,” said Chris Brown, executive vice president, Conventions and Business Operations at NAB.
NAB Show will be held April 5–10, 2014 in Las Vegas.
