The 2014 Broadcast Leadership Training class has graduated following a 10-month, MBA-style program that teaches the fundamentals of purchasing, owning and operating radio and television stations.
The NAB Education Foundation program targets senior level broadcast executives who aspire to advance as group executives or station owners. To encourage diversity in broadcasting, NABEF offers fellowships to women and people of color. Of the 238 past graduates, 43 currently own or have owned stations, and more than 96 have been promoted at least once.
This year, topics included securing funding, identifying stations, developing a business plan, due diligence and operating for success. Students also had the opportunity to network with broadcasters, FCC staff, communications attorneys and members of the banking community.
“With each year’s graduating class, our industry benefits as the broadcast leadership bar is raised,” said NABEF President Marcellus Alexander.
The 2014 program’s associate deans are Trila Bumstead, owner, Ohana Media Group; Anita Stephens-Graham, co-founder and managing director, Graham and Associates; Marc Jaromin, president, Mojo Brands Media; DuJuan McCoy, president and CEO, Bayou City Broadcasting; and Jeanette Tully, CEO, Aloha Station Trust.
BLT program sponsors include NAB, Bayou City Broadcasting, Cox Media Group, Legend Communications, Listener Driven Radio/Top Line Matters, Morgan Murphy Media, The Nielsen Company, Quincy, Raycom Media, Schurz Communications, WAGM(TV) and Univision.
