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Neutrik USA Appoints Sherrel as Finance Director

Morgenstern promoted to product director

Bryan Sherrel

Neutrik announced the appointment of Bryan Sherrel to the position of finance director and the promotion of Fred Morgenstern to product director.

Sherrel directs Neutrik USA’s financial planning and accounting practices with lending institutions, shareholders and the financial community. He commenced work on Feb. 1, 2016, and is stationed at the company headquarters in Charlotte, N.C.

Sherrel’s responsibilities include overseeing and directing the preparation and issuance of the corporation’s annual report, managing and organizing corporate records, as well as overseeing and directing the preparation and issuance of the company’s transfer pricing study. He is also responsible for reporting risk assessments, lead company negotiations and management of Neutrik USA partners, and analyze and report studies of general economic, business, and financial conditions and their impact on Neutrik’s policies and operations.

According to an announcement, Sherrel’s background makes him well qualified for his position with Neutrik USA. Most recently, he served as chief financial officer for Hartmann USA Inc. of Rock Hill, S.C., and was a director, implementation project manager and financial controller for BSN Medical Inc. of Charlotte. Sherrel also served with Ernst & Young LLP in a variety of capacities.

Sherrel said, “In my short time with the organization, I have come to appreciate Neutrik’s esteemed position within the music, professional audio, audiovisual, and broadcast markets.”

Neutrik vet Fred Morgenstern is a former product manager now promoted to overseeing “product planning and decision-making for the entire Neutrik group.”

Morgenstern is a graduate of the New England Conservatory of Music and Tufts University, a former audio engineer along with being experienced in audio equipment design and manufacturing.