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November Sales Pothole Is a Grisly One

U.S. commercial radio revenue plummets 20% in November compared to last year

We hate to ruin your holiday mood, so if you work in commercial U.S. radio you might not want to read the latest sales data.

The Radio Advertising Bureau said Friday that U.S. commercial radio revenue fell 20% in November compared to the same month a year ago.

Local revenue plunged 21%, national was off 24%. Only off-air revenue was up, and that only barely.

What will the overall year’s final tally be? RAB doesn’t predict but as of the end of the third quarter, as we reported previously, radio revenue was down 7%. Subsequently, October was off 10% and now comes the grievous November number.