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NRJ, Triton Offer Programmatic Audio Advertising Exchange

Partnership provides France with access to online and mobile audio inventory programmatically

Triton Digital and French multimedia group NRJ Global have announced a new partnership that will bring a2x to France. According to Triton, the a2x is a programmatic buying technology for digital audio and will enable the purchase of targeted online and mobile audio impressions, beginning with content from NRJ’s Web radio stations.

With an automated, exchange-driven method of buying and selling ad impressions, the firm says that the platform generates quick and precise transactions. For targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioral propensities.

NRJ Group is a private media group, which runs private radio stations in France. Triton Digital is a Los Angeles-based company that supplies advertising technology to the audio industry.