Dick Orkin, creative co-founder and co-director of the Famous Radio Ranch, is slated to receive the Lifetime Achievement Award during the 2003 Radio-Mercury Awards. The luncheon and ceremony is set for June 19 at the Waldorf-Astoria Hotel in New York. Orkin will be honored for the “enormous impact his creativity and originality have had on radio advertising,” according to the RAB.
Orkin’s radio serials include “Chickenman,” “The Tooth Fairy” and “The Masked Minuteman.” The Radio Ranch has picked up several awards including CLIOS, International Broadcasting Awards, Emmy Awards, One Show Awards and Golden Apple Awards. Orkin, along with his partner Christine Coyle, have instituted creativity workshops in an effort to share knowledge and insight about creative and effective radio spots.