He will also continue as brand manager of 98 Rock and 96.9 The Eagle, a role he took in August.
The announcement was made by Stacey Kauffman, regional vice president for northern California. The market includes five FMs, an AM and an HD2 channel.
Roberts will oversee content strategy, talent, operations and branding. He joined Audacy in August after 10 years with Cumulus Media & Westwood One, including as vice president of programming operations and special projects for five years. He has also had radio roles in the Nashville, Toledo, Roanoke, Wilkes-Barre/Scranton and Milwaukee markets.
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