From the Radio World People News page: BIA Advisory Services has named Senan Mele as vice president of forecasting and data analysis.
“In this role, Mele will lead the company’s forecasting initiatives and enhance its local advertising intelligence services,” it said.
He comes over from Horizon Media, “where he oversaw the transformation of media spending optimization across television, search, social and digital channels.” He worked previously at m/Six. Mele holds an MBA from the Lubin School of Business at Pace University and a bachelor’s degree in finance and investments from the Zicklin School of Business at Baruch College.
Managing Director Rick Ducey highlighted Mele’s expertise in cross-channel media trends.
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