Graham Lay has joined the GatesAir team as its new regional sales manager representing the Middle East and Africa. One of his key responsibilities is to build GatesAir’s market share and brand visibility in those regions.
Lay has more than a decades’ worth of experience in sales and account management for broadcast and communications. He previously worked for electrical cable distribution company IEWC, moving to Dubai in 2015 to serve as the business unit leader, MEA for Argosy Cable, an IEWC company.
“I look forward to working with the greater EMEA team to strengthen our brand in the Middle East and eastern Africa,” Lay said. “We see enormous opportunity to help broadcasters refresh FM radio infrastructure, and drive large, national digital TV and DAB radio transitions that generate new revenue and service opportunities for customers.”
Lay is based in Dubai and reports to Andy McClelland, managing director, EMEA.