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Lawo Expands Gonzalez’ Role in LATAM

He adds Brazil to his sales responsibilities

Lawo, Nacho GonzalezMedia technology manufacturer Lawo has given Sales Director Nacho Gonzalez additional commercial responsibility for the Brazilian market.

“Nacho draws on experience of over 20 years of sales experience in Latin America,” the company stated.

“Soon after starting at Lawo in 2013 as sales manager for the LATAM region, Nacho was entrusted also with Spain and Portugal.” He speaks Spanish and Portuguese and is based at Lawo offices in Germany.

The company said it has experienced “exponential” growth in the Latin American and Iberian markets in recent years.

Gonzalez was quoted in the announcement: “Last year has been particularly complicated for the audiovisual sector, which has led to technologies changing at a rate unthinkable months ago and forcing some companies to be more flexible and reinvent many traditional processes.”

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