Lawo has appointed Mike Wright as its new vice president of sales for North America. In his new role, Wright will work towards expanding Lawo’s market presence, strengthening customer relationships and driving brand awareness, according to a company press release.
With more than two decades of sales experience across hardware, software and SaaS solutions, Wright’s career includes leadership roles at Appear, EditShare, Tektronix/Telestream and Grass Valley.
“His appointment underscores Lawo’s continued investment in the North American market and the company’s commitment to customer-centric growth,” read the release.
Sam Schauland, Lawo’s EVP of North America, commented: “Mike’s track record speaks for itself. His strategic mindset, deep industry knowledge and passion for customer success make him the ideal leader to take our North American sales to the next level.”
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