BIA Advisory Services added three people to augment its forecasting and consulting divisions.
“In a leadership role at BIA, Nicole Ovadia has joined as vice president of forecasting and analysis to focus on enhancing BIA’s U.S. local media advertising forecast models and to support strategic and financial consulting projects with insights and analysis on broadcasting, digital trends, and economic impacts,” it said.
Ovadia was director of the New York State Broadcasters Association for the past year or so. Prior to that, she held several roles with Emmis Communications for more than 14 years, including in the corporate Strategy Group focusing on sales and acquisitions and, at the local level, in New York as vice president customer success for the big Emmis stations in that market.
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Ovadia has a B.S. degree in economics from Wharton and an MBA from MIT Sloan.
Also, Leyla Chatti joined as a senior media analyst. She was with Warner Brothers Digital in the business intelligence area analyzing and reporting audience insights to its leadership. She also has worked at Comscore.
And Mark Dugan has been named director of data insights and client relations. He was with Sinclair Broadcasting, where he was a research director for WPGH(TV) in Pittsburgh. He also has also been an account executive at Raycom Media and research director at Granite Broadcasting.
The announcements were made by CEO and founder Tom Buono.
