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BIA Advisory Services Launches MAPro Breeze

The updated service makes searching the resource database easier

BIA Advisory Services recently announced the launch of MAPro Breeze, a service designed to make finding and using MAPro data easier and faster, according to the company.

Media Access Pro, or MAPro, is BIA’s a broadcasting and publishing resource database that houses thousands of fields of data on TV and radio groups and stations — including ownership, revenue, technical, contact and market level data.

BIA says the updated service offers new features to help users search and find broadcast industry data more quickly. “Users can look up call letters, affiliations, licensed market names and ranks, and total number of markets and stations present in a market,” said BIA in a press release.

Additionally, MAPro Breeze allows users to find digital coverage Points of Presence, OTA and digital revenue, current and previous station owners, along with FCC IDs that directly link to its website.

Tom Buono, founder and CEO of BIA Advisory Services, said: “With MAPro Breeze, we’ve made it easier for our clients to find the data they need to make informed decisions, whether they are tracking owners, examining comparable sales within markets or doing group revenue comparisons.”

Data from MAPro Breeze is available for export to excel, PDF and CSV, with the option to be printed or copied.

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