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SBS Elevates Albert Rodriguez to President

Raúl Alarcón continues as chairman/CEO

Spanish Broadcasting System, SBS, Albert RodriguezThe Spanish Broadcasting System has a new president for the first time in 36 years, though long-time incumbent Raúl Alarcón remains at the helm as chairman and CEO.

Albert Rodriguez will succeed Alarcón as president of SBS.

“Mr. Rodríguez will retain his current title of chief operating officer and will report to Mr. Alarcón, who will continue in his position as chairman and chief executive officer.”

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The company said the president role means managing operations and “overseeing the future growth and financial performance of the company’s radio, TV, digital and experiential businesses and market-leading brands.”

Alarcón has led SBS since 1985. The company describes itself as “the nation’s largest Hispanic-owned and targeted media and entertainment entity.” Its assets include New York station WSKQ(FM), “America’s most-listened-to station in any language and the #1 Spanish-language station in the world.” It has stations in other big Hispanic markets like Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, with formats like Tropical, regional Mexican, Spanish adult contemporary, top 40 and Urbano. It also includes the Aire radio network, LaMusica app, MegaTV network and a concert promotion business.

Send news of engineering and executive personnel changes to [email protected].