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Philadelphia Turned to Radio for Bush’s Decision on War

Philadelphia Turned to Radio for Bush's Decision on War

On March 17, more people than usual stayed tuned to radio throughout the day in anticipation of announcements about Iraq. The PPM ratings show substantially higher radio listening in every quarter-hour from 5 a.m. to 10 p.m., especially during the workday. Between 9a.m. and 4 p.m., radio listening increased by 24%. The impending conflict was certainly a topic that generated lively discussion through Midday and PM Drive, on the conservative talk shows of Glenn Beck (9 a.m.-noon), Rush Limbaugh (noon-3 p.m.) and Michael Smerconish (3 p.m.-6 p.m.), which generated the higher ratings, up 65 percent compared to the average Monday. For additional information, please visit