On March 17, more people than usual stayed tuned to radio throughout the day in anticipation of announcements about Iraq. The PPM ratings show substantially higher radio listening in every quarter-hour from 5 a.m. to 10 p.m., especially during the workday. Between 9a.m. and 4 p.m., radio listening increased by 24%. The impending conflict was certainly a topic that generated lively discussion through Midday and PM Drive, on the conservative talk shows of Glenn Beck (9 a.m.-noon), Rush Limbaugh (noon-3 p.m.) and Michael Smerconish (3 p.m.-6 p.m.), which generated the higher ratings, up 65 percent compared to the average Monday. For additional information, please visit http://www.arbitron.com/portable_people_meters/march_radio.htm.
Business and Law
Survey Says U.S. Radio Listeners Engaged and Receptive to Ads
NPR/Edison Research polling identifies six types of radio listeners
User Report: SEPsoniX Brings Big Sound to Small Station
Budget processor punches above its weight for this LPFM