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Playboy Channel Hops Over to Sirius

Playboy Channel Hops Over to Sirius

The bunnies are moving to Sirius.
XM Satellite Radio had carried the Playboy Channel as a premium service. Now, Sirius Satellite Radio and Playboy Enterprises say they’ve reached agreement for Sirius to carry a Playboy-branded channel starting early this year as part of basic service.
Playboy Radio will feature programming created for the channel, such as a morning show that will include segments with Hugh Hefner, live call-in shows and broadcasts from the Playboy Mansion.
Subscribers would “opt-in” for the channel, either via the phone or Internet. The channel can also be blocked.
The new channel will originate from Playboy’s Andrita Studio in Los Angeles with remotes from the Playboy Mansion, and will include personalities and elements from Playboy magazine, and Playboy TV. Hugh Hefner, Playboy Playmates, Playboy magazine editors and Playboy TV talent will all have a regular presence.