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Bloomberg Makes Audio Moves

Syndicated news gains affiliates; signs podcast deal with iHeartMedia

Bloomberg RadioThe Bloomberg radio and audio operation looks to be prospering these days.

Radio program syndicator Key Networks has announced that Bloomberg Radio has “hit a major benchmark in affiliate growth, with over 400 stations now carrying its business and consumer news programming.” That, according to Key, is a 25% growth rate since last October.

[Read: How Bloomberg Radio Put Remote Mixing Into Action]

Bloomberg Radio features news reports for stations along with specialty, targeted content such as “Bloomberg Money Minutes,” “Black Business Report,” “Green Business Report,” “Bloomberg Business of Sports,” and “The Luxury Report.”

In other Bloomberg news, Bloomberg Media has announced a multiyear agreement to co-produce and distribute more than a dozen new original podcasts. Also, iHeartMedia will distribute Bloomberg Media’s current slate of over 20 podcasts through its iHeartPodcast Network.