iHeart announced a partnership to provide holiday music stations to viewers of the Roku Channel.
“America’s most popular iHeartRadio holiday music stations will be easily accessible to all users of The Roku Channel, available on Roku players and TVs, The Roku Channel mobile app, web, Samsung Smart TVs and Amazon Fire TVs,” according to iHeartRadio blog.
The integration is free to Roku viewers. They can access the stations on The Roku Channel, Roku’s channel/app for movies and Live TV as opposed to having to download the iHeartRadio app on Roku. When the user opens the channel and navigates to the Live TV tile, the iHeartRadio holiday stations are available in the Electronic Program Guide or can be accessed in the Holiday Hub section.
“This marks the first time The Roku Channel has added audio stations in its live TV channels and the first time iHeartRadio has launched audio stations in a video-focused experience,” a spokeswoman said.