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NPR Renews Its Deal With Veritonic

The network's sponsorship arm uses the analytics and research firm for brand lift studies

Veritonic said NPR has renewed its contract.

The research and analytics company offers a solution called Brand Lift that measures the impact of client and sponsor audio campaigns.

“The continued partnership will allow NPR to provide clients across verticals including Financial, Adult Beverages, B2B, Technology and more with insightful and comprehensive brand lift measurement for NPR’s audio campaigns,” the supplier said in its announcement, which was made by Veritonic CEO Scott Simonelli and National Public Media President/CEO Gina Garrubbo, NPR’s sponsorship arm.

Garrubbo said NPR will expand its use of Veritonic’s brand lift studies across podcasts and broadcast.

The studies give advertisers insights into how their audio assets affect their brand.