Triton Digital has released its second annual U.S. Podcast Report, delving into the U.S. podcast market in 2023. The report details changing listening habits and audience demographic data, and provides insights into the top podcasts and networks from this past year.
According to the report, the number of monthly podcast listeners continues to rise, with 12% growth over the past two years. “In 2023, 40 percent of the U.S. population reported listening to a podcast within the past month,” Triton said in a press release. “This growth was reflected across all segments of the population, especially those late to adopting podcasts as a preferred medium.”
Triton also says listening by older Americans and by women is growing at a faster rate, with a 22% increase in listeners over the age of 55, and a 19% increase in female listeners aged 18 and older over the past two years.
Per the new findings, the top podcast genres of 2023 were news (with 22% of downloads), true crime (18%) and comedy (15%).
The top sales networks of 2023, according to the Triton U.S. Podcast Ranker, were the SiriusXM Podcast Network (ranked first), NPR (ranked second) and Wondery (coming in third). The top podcast of the year was “NPR News Now.”
Triton says the report incorporates data from a survey of 12,000 monthly podcast listeners in the U.S., done in collaboration with Signal Hill Insights.
“2023 was another year of significant growth for the podcast industry, and with increasing female and over 55-plus audiences, we can expect more content production to serve those groups in the coming year,” said Daryl Battaglia, Triton Digital’s SVP of measurement products & strategy.
Read the full report here.
