StreamGuys has launched an audio advertising service called SGcreative in partnership with Nueva Network.
They said this creates “a unique audio product combining national reach with local relevancy,” combining AI and ad-insertion technology.
Nueva Network serves the U.S. Latino market with audio on various platforms. StreamGuys said SGcreative helps Nueva Network “deliver real-time, location-specific sponsored content to Hispanic and multicultural audiences at scale.”
It said the partnership “helps publishers get access to national advertising campaigns that they otherwise might not participate in.”
The listener-facing content is branded by Nueva Network as “Que Onnda Today,” a format built around time-sensitive, geo-targeted audio segments.
StreamGuys said its platform turns real-time data into audio ads.
“It pulls in things like weather, traffic and local updates, then uses AI technology to quickly generate sponsored messages. Because SGcreative uses dynamic ad insertion, each listener hears ads tailored to their specific location.”
It provided an example that listeners in Los Angeles might hear a sponsored message followed by a local forecast or traffic story, while a person in Chicago hears the same type of message but with details for Chicago.
The ads are automatically updated in real time. Campaigns run across the StreamGuys Ad-Network in English and Spanish.
At the NAB Show, StreamGuys will be in the ENCO booth, C2116.
