Quu Inc. and vCreative announced an integration.
“vCreative customers can now publish messages on car dashboards for their clients that use Quu’s advertising services,” they said in an announcement.
Quu’s system lets stations publish programming and sales messages called Visual Quus that it says helps with upsells and makes ads more effective. With this integration, radio stations now can produce and send those Visual Quus via the vCreative vPPO production workflow system.
The announcement was made by Susie Hedrick, CEO of vCreative, and Steve Newberry, CEO of Quu.