Services that help a radio station manage its visual appearance in dashboards are becoming more and more important. An example is this announcement from Quu Inc. and Bonneville International.
Bonneville says it will use Quu software to publish synced programming and advertiser messages on vehicle dashboards in all of its markets. Those include Seattle, Phoenix, Denver, Salt Lake City, Sacramento and San Francisco
[Read: vCreative Can Now Publish to Quu]
“These messages, called Visual Quus, boost station and advertiser branding, recall and retention,” the software provider said in the announcement. “Paired with on-air content, Visual Quus offer a better user experience and generate immediate incremental revenue by adding text, logos and images to on-air advertisements.”
The announcement was made by Darrell Brown, president of Bonneville International and Steve Newberry, CEO of Quu.
Quu was founded by Joe Harb in 2007. Beasley Media Group is among the company’s investors.
