One of the most familiar radio brands in big-market U.S. news radio now has an online Spanish version. Audacy has launched “1010 WINS Noticias.com.”
The company described is as a multiplatform digital audio offering that includes a dedicated website.
“The site will deliver the same energy, resources and trusted content for news as 1010 WINS, providing original content, audio and video podcasts and a daily newscast for download — all in Spanish,” the company said.
The announcement was made by Brand Manager Ben Mevorach of 1010 WINS.
“1010 WINS Noticias will also aim to create a unique value proposition for advertisers through multiple opportunities to reach consumers, included co-branded targeted social media posts, mobile app display ads and custom email newsletters, as well as homepage takeovers,” Audacy announced.