Nielsen Audio has launched a measurement service called Market-Wide Total Line Reporting. It will enable clients in PPM markets to see a market-wide view of streaming audio consumption.
The company says digital listening to broadcast radio has grown steadily and accounts for about 12% of radio usage in PPM markets.
“Effective with the March 2023 survey month, Market-Wide Total Line Reporting, or TLR reports, will provide clients with access to broadcast-audio streaming estimates for any TLR-enabled station within the same market,” the company announced.
“Previously, clients could only see streaming listening that occurred on their own stations.”
It quoted Catherine Herkovic, EVP, managing director, Audio and Local TV, saying, “With the ongoing rise of streaming audio consumption as it pertains to the radio industry, it only makes sense to provide clients with an enhanced view of the audio marketplace.”
Market-Wide TLR reports will be available for five demographics and seven standard dayparts.
