Marketing software developer PromoSuite says it will soon release PromoSuite Next, a cloud-based system that includes all of the functionality offered in the original, which debuted in 1992. The company says the new version also features a cluster-based design that promotes speed, flexibility and ease of use.
“PromoSuite Next evolves our model to address the changing nature of the radio industry,” said CEO Rocco Macri. “Now our clients can work from anywhere — their home, their car, the beach, the golf course ... even their office. Whether they are managing one station or several hundred, they will be able to use PromoSuite Next to oversee their promotional needs in a quick, mobile, flexible manner.”
Chief Technology Officer Chris Bungo described Next as “the direct result of conversations we have had with our friends in the industry.”
Original PromoSuite is a paperless promotional information system offering email, web design, contest creation and research modules. The company says it has been deployed by over 2,000 radio stations across the United States and Canada.