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Pure Seeks Bigger American Presence

UK-based Internet radio maker launches U.S. presence at CES

Pure, a maker of radios that connect to the Internet, is using the CES convention in Las Vegas to bring its products to America.

The company is “headlining” its Sensia radio. Beyond being an Internet-connected radio, the Sensia offers a 5.7-inch LCD touchscreen for controlling the radio and limited surfing of the Web. It also offers an input for MP3 players such as iPods.

Other products on display include the Evoke portable radio, with wireless Internet connection; Siesta Flow clock radio; Oasis Flow weather-resistant radio; and the Sirocco, an Internet radio with a CD player, an MP3 player input and inputs for USB drives and SD cards.

Besides the radios themselves, Pure offers a content portal for easier navigation of the Internet world. Called the Pure Lounge, it offers a path to Internet radio stations, streaming broadcast stations and a sound library.

North America General Manager Charles Bellfield said, “Our mission is connecting consumers to the digital and Internet-connected audio and social media content of their choice.”