Pure’s Internet-Connected Wi-Fi Radios Come to N. America

Units are for portable, outdoor and bedside use
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Pure is introducing three Internet radios in the United States this year.
Three Pure Internet Wi-Fi radios are now available in North America.

Previewed at CES 2010, Pure’s Evoke Flow, Oasis Flow and Siesta Flow are “connected radios.” The company’s pitch is that these change how a consumer accesses, stores, shares and interacts with audio entertainment like Internet radio, podcasts, FM broadcast and music streamed wirelessly from a PC.

The appeal here is taking Internet radio with you. These models are for portable/outdoor and bedside use; the “Flow” designation means they have Wi-Fi capability, as well as FM with RBDS.

North America GM Charles Bellfield said the audio devices offer five search fields to help consumers find content, according to their preferences. He promised more products are coming to the North American market “that will personalize home entertainment.”

Pure’s Evoke Flow includes inputs for an iPod and an additional speaker. The unit also features an alarm bar and auto-dimming display; it lists for $229.

The Oasis Flow features a weatherproof, splash-resistant case, rubber seals and a cast aluminum framework, suitable “for anyone who wants to stay connected while working or playing outdoors or in moist environments like the bathroom,” according to Pure. The unit features a rechargeable battery and iPod input for up to 10 hours of portable listening. It lists for $249.

The Siesta Flow is meant for bedside use. This Internet radio features a large auto-dimming display and touch sensitive controls and four quick-set alarms. Siesta Flow also includes a PowerPort for USB accessories such as USB chargers for mobile phones, reading lights and bedside fans. It lists for $109.

Pure is giving a 15% discount to North American customers who place an order via its website before Dec. 20.

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