RAB’s John Potter to Retire

Fifty-year career veteran believes he’s trained some 20,000 radio sales people
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John Potter, senior vice president of Professional Development for the RAB for the last 15 years, is calling it a career.

The RAB says Potter will retire effective June 26. He created and developed the curriculum for RAB’s radio sales and digital training.

Potter began his radio career at 18, working as a recording engineer for Ohio State University and WOSU(FM), Columbus, Ohio.

Prior to joining the RAB, he held nearly every position from account executive to market manager working for various broadcast companies including Great Trails Broadcasting, North American Broadcasting, Taft Broadcasting, Great American Broadcasting, Citicasters, Jacor, Clear Channel and Cumulus Media.

RAB President/CEO Erica Farber says Potter “truly leaves an indelible mark across the organization and entire radio industry.”

She continues: “I tried to talk him out of this but it is now time for John to enjoy quality time with his family, especially his grandchildren and travel the U.S. and indulge his passion for photography.”


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