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RADAR Adds Jones/TWC

RADAR Adds Jones/TWC

Jones MediaAmerica Inc. inked with Arbitron to participate in the RADAR network radio ratings service.
The “Jones MediaAmerica TWC Radio Network” will be reported starting in the March 2004 RADAR 80 release.
Jones and The Weather Channel signed a sales agreement for The Weather Channel Radio Network for advertising sales representation, starting with the 2004 broadcast year.
RADAR measures audiences for radio commercials aired on radio networks operated by Jones, ABC, American Urban Radio Network, Dial Communications-Global Media, Premiere and Westwood One.