This article has been amended.
Traffic information provider Radiate Media says that it has entered into an agreement with fellow traffic information service provider Global Traffic Network granting GTN an option to acquire “substantially all of the assets of Radiate.”
Radiate Media CEO Chris Rothey said, “With Radiate’s data and technology coupled with GTN’s global presence, we will be able to significantly improve the experience of traffic consumers in the U.S. and abroad. … We will be able to service our affiliate partners and aggressively grow our network while remaining the only independent traffic network in the U.S.”
Radiate President Ivan Shulman added, “We want to let all broadcast companies know that they will continue to have a very viable option to receive a premium product without giving their valuable inventory to a competitor. We are focusing on the needs of radio and TV broadcasters and providing them with premium products now and in the future.”
Global Traffic Network is a major supplier of traffic information reports to radio stations in Australia, United Kingdom, Canada and Brazil. Radiate Media, originally Traffic.com, was spun out of Nokia in 2011.