The Australian Radio Network is using the new RCS Aquira traffic system. The manufacturer described it as “another substantial change to a resurgent ARN.”
Approximately 200 users went live Aug. 1. They are in Melbourne, Canberra, Sydney, Brisbane and Adelaide.
The system handles functions like sales team call rates and invoicing via a new Web interface. RCS says a key benefit is that the system runs all stations off a single database, “providing sales people with real-time access to inventory data.”
The announcement was made by ARN National Operations Director Geraint Davies and RCS Managing Director Keith Williams. ARN has about 4 million listeners.