RIX FM Woos Sweden’s Radio Listeners

RIX FM increased its number of listeners, securing its position as Sweden’s largest commercial radio network, according to Modern Times Group, an international media group in Sweden.
This was confirmed when Radioundersokningar AB released results of its own audience survey. RUAB also reported that RIX FM’s main competitor, NRJ, experienced a decline in listeners. RIX FM’s listenership grew 7 percent; from 674,000 to 722,000 per day, Monday through Sunday.
RIX FM’s “RIX MorronZoo,” hosted by Roger, Titti and Gert Fylking, is Sweden’s most popular morning show among commercial radio networks and attracts a growing number of listeners.