With the 2025 IBC Show just a couple of weeks away, Radio World is asking exhibitors about their plans and expectations.
Marty Sacks is the executive vice president of sales, marketing and strategy for Telos Alliance.
Radio World: As radio attendees head to the IBC Show, what would you say is the most important current trend or technology development that they should be following?
Marty Sacks: The most important trend is the shift away from proprietary hardware toward flexible and scalable software-based production and distribution tools all based around AoIP. This evolution helps broadcasters use a wide variety of solutions and deployments to ultimately serve their audiences.
We have introduced and will be expanding our range of Studio Essentials products. These are small, fan-less computing appliances that come with fully-installed versions of our popular telephony, mixing and codec software that can be more easily installed and configured. Our rapidly-changing industry demands these tools. Of course they will be used differently depending on need, but that’s precisely the point of software installations — flexibility.
RW: Telos Alliance has said it will feature solutions like Altus and AudioTools Server. What trends in radio workflows do these products reflect?
Sacks: Altus and AudioTools Server both reflect the growing trend toward flexible, software-driven workflows in radio. Their functions help broadcasters in two key ways. Altus empowers live audio production (mixing) with very helpful and powerful remote operational and contribution capabilities, enabling broadcasters to use a wide range of choices — tablet to touchscreen to phone — for control from almost anywhere a presenter wants to do their show or create content. This enhances flexibility, accessibility and efficiency.
AudioTools Server is tailored for post-production, offering enterprise-grade automation for bulk audio processing and transcoding. It can help broadcasters repurpose valuable content across multiple platforms. It streamlines operations, reduces costs and also supports the creation of immersive, personalized content while preserving dialogue clarity, which is particularly important for video content.
Together, these tools mark a shift toward scalable, cloud-ready solutions that redefine how radio content is produced and delivered.
RW: What impact do tariffs have on broadcast technology users and on Telos clients specifically?
Sacks: Tariffs are certainly causing uncertainty in our global economy and the industry in specific.Telos Alliance is doing its best to hold the line and not increase prices as a result. We are actively looking at diversifying our supply chain to mitigate the impact of tariffs. We will absorb any additional costs as much as possible because we know the economic pressures facing our customers.
Based on what we are seeing from other companies in our industry, price changes are likely, but we’ll do our best to keep these as small as possible. The landscape is changing rapidly (sometimes daily), and we don’t have a clear idea of what tariffs’ ultimate result will be. However, we continue to invest in resources to keep a close eye on the current state and adjust as we are able to mitigate the impact.
RW: What else should we know about the company’s plans at IBC?
Sacks: At IBC, our focus is on delivering continued value and innovation to our customers across our hardware as well as software offerings. We continue to innovate our hardware with several notable developments including upgrades to our popular Axia brand, including new xNode and Studio Edge/Studio Core audio I/O devices.
On the audio processing and production front, we will be showing our Forza audio processing tools. Meanwhile, in communications and connectivity, we’re introducing a range of compact, cost-effective solutions tailored to meet the evolving needs of broadcasters and media professionals. We hope you’ll visit us at the show to see them all!
Telos booth: 8.D37
