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Freakonomics Co-Authors Want You to Think Like a Freak

NAB Show attendees will hear from authors of popular book series

Stephen Dubner (left) and Dr. Steven Levitt

You’ll be able to get your freak on at the NAB Show this year.

Stephen Dubner and Dr. Steven Levitt, co-authors of the “Freakonomics” book series and podcast hosts on the Freakonomics Radio Network, will keynote the session “Why the Media & Entertainment Industry Should Think Like a Freak” on April 27.

Described by NAB as some of the “leading minds in next-step thinking,” the duo has insight into “leveraging new and transformative perspectives to boost innovation and implement measurable business applications.”

NAB Executive Vice President and Managing Director of Global Connections and Events Chris Brown said the media and entertainment community is learning how to navigate the evolving ways of interfacing with data, content and networking.

[For More News on the NAB Show See Our NAB Show News Page]

Dubner and Levitt were approached in 2003 to co-author “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything.” The book, which applied economic theories to questions about everyday life, has sold 7 million copies and been translated into 40 languages.

Dubner is an author, journalist and radio and TV personality. He is host of the “Freakonomics Radio” podcast, which airs on NPR stations and receives 8 million monthly downloads. His articles have appeared in The New York Times, The New Yorker and Time.

Levitt is an economist, author, researcher and podcast host. He is a tenured professor and the director of the Gary Becker Milton Friedman Institute for Research in Economics at The University of Chicago. He hosts “People I (Mostly) Admire” on the Freakonomics Radio Network.