The Soundcraft Studer Group has strengthened coordination of sales efforts with a single sales management team.
Heading the team is Bruno Hochstrasser, who also continues as president of Regensdorf, Switzerland-based Studer.
“Previously the two brands targeted entirely different market sectors — now, with the advent of new shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems,” Hochstrasser said.
Heading the sales channels will be Adrian Curtis, vice-president sales at Soundcraft, and newly promoted Ian Staddon, vice-president sales at Studer.
“Now that we have completed the integration of our production, marketing and product development functions, it is time to complete our program and unite these great marques under one sales team,” said Andy Trott, president of the Soundcraft Studer Group.
According to Trott, the group has “incredibly exciting” strategies for both brands to expand in the live, broadcast and recording sectors with working projects for a new portfolio of digital products.
