Soundcraft, Studer Unite Sales(2)

The Soundcraft Studer Group said it has strengthened coordination of sales efforts with a single sales management team.
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The Soundcraft Studer Group said it has strengthened coordination of sales efforts with a single sales management team.

Heading the group is Bruno Hochstrasser, who continues as president of Switzerland-based Studer.

“Previously the two brands targeted entirely different market sectors — now, with the advent of new shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems,” Hochstrasser said.

Heading the sales channels will be Adrian Curtis, vice-president sales at Soundcraft, and newly promoted Ian Staddon, vice-president sales at Studer.

Andy Trott is president of the Soundcraft Studer Group.

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