The Soundcraft Studer Group said it has strengthened coordination of sales efforts with a single sales management team.
Heading the group is Bruno Hochstrasser, who continues as president of Switzerland-based Studer.
“Previously the two brands targeted entirely different market sectors — now, with the advent of new shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems,” Hochstrasser said.
Heading the sales channels will be Adrian Curtis, vice-president sales at Soundcraft, and newly promoted Ian Staddon, vice-president sales at Studer.
Andy Trott is president of the Soundcraft Studer Group.
