The Bridge study (see above) contains some good news for radio.
“Perhaps one of the more interesting statistics from this study … is the Primary Daily Device question,” stated Bridge Ratings President/CEO Dave Van Dyke. He said 39% of respondents said terrestrial radio was their primary mobile medium on a daily basis.
“This ranked radio as the number one medium for most people, followed by 22% who considered their cell phone as their primary device. Seven years into the ‘new media decade,’ traditional radio is holding its own,” Van Dyke stated.
