Traditional Radio 'Holds Its Own'

The Bridge study (see above) contains some good news for radio.
Author:
Publish date:

The Bridge study (see above) contains some good news for radio.

“Perhaps one of the more interesting statistics from this study ... is the Primary Daily Device question,” stated Bridge Ratings President/CEO Dave Van Dyke. He said 39% of respondents said terrestrial radio was their primary mobile medium on a daily basis.

“This ranked radio as the number one medium for most people, followed by 22% who considered their cell phone as their primary device. Seven years into the ‘new media decade,’ traditional radio is holding its own,” Van Dyke stated.

Related

Commentary: APT Has Its Own Take on Surround

In recent years, 5.1 surround sound has become the accepted mode for audio in the film, television and music industries, as opposed to the simple, two-channel stereo approach. Consumer demand has largely driven this increase in audio channels, with most households now owning a DVD player complete with a 5.1 speaker configuration.