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Traffic Suppliers Tout Offerings

Traffic Suppliers Tout Offerings

Traffic is among the hot topics coming out of the NAB show this week:

– Clear Channel said its Total Traffic Network boosted distribution with new broadcasting and online agreements, as reported earlier. It signed two agreements that “vastly expand” its presence; Citadel Broadcasting chose Total Traffic Network in a two-year deal to provide traffic coverage to 60 radio stations in 14 markets, while Fox Interactive Media named Total Traffic Network its exclusive partner for developing traffic products for its online properties and Fox TV stations.

– introduced Jam Cast offerings. Jam Cast is described as real-time content delivery over any digital medium, providing automated audio and video traffic reports. The company has concatenated speech capabilities for Internet and HD Radio as well as two- and three-dimensional flythrough technology.
Among its additions is Jam Factor, a graphical and numerical measurement to convey traffic conditions including drive times, delays, incidents, average speed and slowest speed along routes, as well as indication of worsening or improving congestion trends, for each route.
The company is pushing this for TV but targets other media: “For example, before their drive home, commuters can obtain a broadcast-quality, overhead view of traffic conditions along their desired route accompanied by a voice report, delivered directly to their cell phone.”

– Also, said it has introduced its free, real-time traffic services to five more areas: Hartford, Cleveland, Charlotte, Jacksonville and Richmond. The company said it is now providing personalized traffic servies in 40 cities. “We have also enhanced our my services with personalized RSS feeds,” its CEO stated.