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Triton Digital Products Continue MRC Accreditation - Radio World

Triton Digital Products Continue MRC Accreditation

Webcast Metrics and Monthly Ranker All Streams Reports compliant with Media Rating Council standards
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The Media Rating Council has granted Triton Digital’s Webcast Metrics product and Monthly Ranker All Streams Reports continued accreditation. The digital audio measurement platform measures online digital streams in real-time through a comprehensive performance analytics dashboard for broadcasters and advertisers.

“MRC’s continued accreditation speaks to our dedication to innovation and commitment to ensuring buyers and sellers have complete confidence in the online audio data they use every day,” said Rob Favre, Triton Digital’s chief compliance officer/GM measurement and analytics. “This data is a critical aspect in demonstrating the value of online audio as a source of advertising income.”

Webcast Metrics provides broadcasters and advertisers with third-party metrics for online audio audience measurement. The platform does not rely on consumer memory, opinion or input but rather counts actual streaming consumption. Webcast Metrics is licensed by both broadcasters and pure-play online services.

The Media Rating Council is a nonprofit industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective, a release explains.

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