Recognizing the growth in consumption of video podcasts on YouTube, Triton Digital has integrated YouTube views of podcast episodes into its Podcast Metrics measurement service.
This will allow users of the service to view how their content is consumed on YouTube in conjunction with their overall podcast downloads. Publishers who use Podcast Metrics will be able to compare podcast downloads and views of their programming on YouTube within the interface.
“Additionally, the integration empowers publishers to seamlessly consolidate video metrics from a variety of programs, allowing you to choose any range of metrics including date range and country.”
SVP Podcast Strategy & Product Operations said in the announcement that YouTube’s influence on podcasting “is undeniably transformative.” Triton said its research indicates that 28% of monthly podcast listeners surveyed name YouTube as the platform they use most often to consume podcasts.
The company also recently announced a partnership with Basis Technologies for OTA programmatic advertising and the acquisition of ad analytics platform Manadge.
Triton Digital is part of iHeartMedia.
