Triton Digital Media will represent Slacker Radio advertising inventory to digital and traditional agencies, measuring Slacker's audience for desktop and mobile listening and handling ad insertion.
Triton EVP Bill Freund said Slacker's more-than 15 million registered users increases Triton's digital sales footprint and brings interactive opportunities to advertiser and agency clients.
Slacker enables customers to play personalized music online at the Slacker website or on the go with Slacker apps for mobile smartphones.
Additionally, Slacker is also partnering with Triton's Ando Media Group for audience measurement through its Webcast Metrics platform, as well as targeted ad insertion. Ando said with Webcast Metrics agencies can benchmark the Slacker audience against the rest of the industry.
Slacker SVP of Marketing Jonathan Sasse said, "Our relationship with Triton will allow their clients to tap into the burgeoning personal Internet radio market to reach millions of Slacker listeners on the Web and on the go with mobile devices, or even in the home.''
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