The Virginia Association of Broadcasters has launched a new recruitment campaign dubbed “Be There Virginia.”
In a press release, VAB says the initiative will look to recruit new blood for local radio and television roles and demonstrate the industry’s relevance in the current media landscape.
“This campaign serves as a proactive strategy to increase public awareness of the impact of local television and radio stations on local communities and to engage the next generation and seasoned veteran on-air talent, engineers, camera operators, producers and more, fostering a vibrant and diverse broadcasting community across the Commonwealth,” wrote VAB in the release.
As technology continues to evolve and new opportunities emerge, the campaign’s mission is to connect budding professionals with rewarding careers in local broadcasting.
“The VAB and our board of directors are incredibly proud to kick off this campaign that will equip the younger generation with an important awareness of a dynamic, exciting and meaningful career in local media,” said Michael Clark, the owner and general manager at WLQM(FM)/WJZU(AM), and current VAB chair.
As part of the campaign, Clark says one major goal is to bring awareness to all of the career possibilities in local media, including behind-the-scenes positions such as writers, engineers, advertising specialists and music directors.
For more information, visit the “Be There Virginia” website.
