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WDRQ Tries Wireless Text Messaging

WDRQ Tries Wireless Text Messaging

ABC-owned WDRQ(FM) Detroit is partnering with Telenor Mobile Interactive USA to launch for what they say is the first cross-carrier premium wireless text messaging service. The service runs during WDRQ’s Man @ Large show, weekdays from 6:30 p.m. to midnight.
At 9 p.m. Eastern, listeners are invited to vote on a chosen song becoming a Hit or Miss by sending either the text message DRQH (for a Hit) or DRQM (for a miss) from their mobile phones to short code number 55655. The cost of sending a text vote is 50 cents, plus standard text messaging rates.
The station hopes to boost audience loyalty and participation by integrating wireless text messaging into its shows, events and promotions.
“Through Telenor’s premium text messaging, audience interactivity can be a profit center instead of a cost for radio stations,” says Telenor Mobile Interactive CEO Steinar Svalesen.
This particular service is only available to subscribers of Verizon Wireless, AT&T Wireless, Cingular Wireless and T-Mobile.