Automation and business management software developer WideOrbit has named Sean Trigony as general manager of the WO Central advertising marketplace. He replaces Dan Ackerman.
Trigony most recently was with Myxer, a supplier of mobile technology (e.g., ringtones, MP3s), as vice president of sales. He has worked for Discovery Communications, Sony Pictures Entertainment and WGNX(TV)/Tribune Broadcasting.
He stated, “As broadcast, cable and entertainment audiences become more and more fragmented, agencies and advertisers need more aggregation to make buying ads easier.” WO Central, he said, addresses that fragmentation problem.
Founder and CEO of WideOrbit Eric R. Mathewson commended Trigony’s sales and leadership experience in the media and entertainment industries.