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XM Launches Holiday Marketing Campaign

XM Launches Holiday Marketing Campaign

XM Satellite Radio launched a holiday ad campaign featuring network television, cable, print, radio, online and outdoor. Ellen DeGeneres, Snoop Dogg, Derek Jeter, David Bowie and Martina McBride are featured in two 30-second TV spots.
The “Listen Large” campaign includes special pricing on XM radios, national and local radio spots, national magazine ads and inserts aimed at key target audiences, newspaper advertising in major markets nationwide, online ad banners, outdoor billboards that target commuters, and other elements.